Free Amazon HTML Description Editor (Converter Tool 2026)
Why Use an Amazon HTML Description Editor?
If you have ever pasted text into Amazon Seller Central only to see a giant, messy block of text on your live listing, you are not alone. Amazon does not support standard line breaks.
To format your listing with bold text and bullet points, you must use HTML code. Our free Amazon HTML Description Editor handles this for you. You type normally, and we generate the safe, compliant HTML code instantly.
How to Format Your Amazon Product Description
Follow these simple steps to create a professional listing that converts:
- Step 1: Write & Format. Use the visual editor on the left. Use the toolbar buttons to add Bold highlights to your main keywords.
- Step 2: Add Lists. Use the “List” buttons to organize your features. Bullet points improve readability on mobile devices.
- Step 3: Copy HTML. Click the yellow “Copy HTML Code” button. We automatically strip out unsafe tags.
- Step 4: Paste to Amazon. Go to your product listing in Seller Central and paste the code into the “Product Description” field.
Which HTML Tags Does Amazon Allow?
Amazon is very strict. Using unsupported tags (like <div> or <iframe>) can cause your listing to be suppressed. Our tool only allows the following safe tags:
<b>– For bolding key features.<br>– For line breaks (essential!).<p>– For paragraphs.<ul> <li>– For bullet point lists.
💡 Pro Tip: Keywords Matter More Than Format
A pretty listing looks good, but a keyword-optimized listing makes money. You need to know exactly what your customers are searching for.
Use Jungle Scout Keyword Scout to find high-traffic keywords for your HTML description.
Does HTML Description Help SEO?
Indirectly, yes. While the HTML tags themselves are not ranking factors, Readability is. A well-formatted description keeps customers on your page longer and increases your Conversion Rate (CVR). A higher CVR sends a strong signal to Amazon’s A9 algorithm to rank you higher.
Technically, yes. Many sellers use emojis (like ✅ or ⭐) to grab attention. However, Amazon’s official style guide advises against it. If you choose to use them, our HTML editor supports them—just paste the emoji directly into the visual editor.
This happens because you didn’t use the <br> tag. Amazon ignores standard “Enter” key breaks. You must use our tool to convert those line breaks into HTML code (<br>) before publishing.
Yes. This tool is designed specifically for Amazon Sellers. We have disabled all “unsafe” HTML tags (like scripts, styles, or links) that could get your listing flagged or suppressed. The code generated is 100% compliant with Amazon TOS.
No. A+ Content (formerly EBC) uses a drag-and-drop builder inside Seller Central and does not require HTML. This tool is specifically for the standard “Product Description” field used by brands without A+ Content or for the mobile description fallback.
