🇬🇧 UK FBA Profit Calculator

The advanced VAT, fee, and profit analyzer for Amazon.co.uk

📦 Product & Costs
Inc. VAT
Mfg + Shipping
⚖️ Fees & Taxes (HMRC)
Std. UK rate
Standard is 20%
📉 Marketing & Overhead
Finding low-competition UK niches? Search with Jungle Scout UK Database →
Documentation & Guide

Amazon UK FBA Profitability Guide (2026)

Why Use This Advanced Amazon FBA Calculator UK?

Selling on Amazon.co.uk is profitable, but it is complicated. Unlike the US market, the UK requires sellers to navigate VAT (Value Added Tax), Import Duties, and the Digital Services Tax. A standard revenue calculator will give you wrong numbers.

Our Amazon FBA Calculator UK is the only free tool specifically engineered for the 2025 UK market. It automatically handles the math for VAT deduction and HMRC tax obligations, ensuring you see your True Net Profit.

Key Features for UK Sellers

  • Automatic VAT Deduction: We strip out the 20% VAT from your sales price to show your actual revenue.
  • Brexit-Ready Logic: Fields for “Duty / Freight” help international sellers calculate the cost of getting goods across the UK border.
  • Digital Services Tax: We account for the ~15.3% Referral Fee typical in the UK (15% base + tax).
  • Q4 Surcharges: Use the “Is it Q4?” checkbox to predict profitability during the Christmas rush.

How to Calculate Accurate UK Profit

To get the most out of this FBA Profit Calculator, follow this workflow:

  1. Enter Gross Selling Price: This is the price the customer sees on Amazon.co.uk (e.g., £24.99). Our tool knows this includes VAT.
  2. Set VAT Rate: Keep it at 20% for most items. If you sell zero-rated goods (like baby clothes or books), change this to 0%.
  3. Input Landed Cost: This must include your Manufacturing cost plus the Freight/Duty paid to get the item into a UK Fulfillment Center.
  4. Add Marketing Costs: Don’t forget your estimated PPC spend and Return Rate. In the UK, returns can be costly due to distance selling regulations.

🌍 Compare Other Marketplaces

Fees vary wildly by country. Use our specific tools for accurate results:

Understanding VAT and Your Margin

The biggest shock for new sellers in the UK is VAT. Here is how it works in our calculator:

  • Gross Sales: The money the customer pays you.
  • VAT Element: The 1/6th of that money (at 20% rate) that belongs to the government. We subtract this line item immediately.
  • Net Sales: The money you actually have left to pay for COGS and Amazon Fees.

Pro Tip: If your Net Profit margin is below 15% after VAT, your product may not be viable for the UK market.

💡 Need Higher Margins in the UK?

The UK market is less competitive than the US, but taxes are higher. You need to find products with a huge demand gap.

Use Jungle Scout’s UK Database to find high-profit niches.

Frequently Asked Questions

Q: Why is my Net Profit lower than expected?

A:  It’s likely due to VAT. In the UK, the displayed price includes 20% VAT. Our calculator subtracts this immediately because it is tax you collect for the government, not profit you keep.

Q: Do I have to pay Import Duty?

A: If you are importing goods from outside the UK (e.g., from China or the EU), you likely need to pay Import Duty and Import VAT. Enter these costs in the “Duty / Freight” field to get an accurate result.

Q: What is the difference between ROI and Profit Margin?

A: Profit Margin is the percentage of the sale price you keep as profit. ROI (Return on Investment) measures how efficiently your capital works. For rapid growth, focus on high ROI. For business stability, focus on high Margin.

Q: What is the current Amazon UK Referral Fee?

A: For most categories, it is roughly 15.3%. This includes the standard 15% fee plus the Digital Services Tax passed on to sellers.